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Use Kroger Community Rewards and/or Amazon Smile to benefit RACC

Dear Friends and Members of RACC – You can now donate to RACC when you shop at Kroger or buy online at Amazon!

The Kroger Community Rewards program has been greatly simplified and no longer requires paying with a special prepaid card. The new system allows you to register your regular Kroger Rewards discount (loyalty) card to direct your share of their charitable donations to RACC.  Then you can shop as usual, showing your discount card at the checkout, and a percentage of the amount you buy will be matched by Kroger and given to RACC. The sign-up instructions from Kroger are included below, but advice from those who have tried it is to call the helpline at 1-800 576 4377 to guide you through the process once you have the webpage up on your computer (https://www.kroger.com/communityrewards).  You can also complete the whole process by phone if you choose.  The information you will need to have ready is:

  • email address
  • a password you want to use for the Kroger program account
  • home address and ZIP
  • telephone
  • Your Kroger card number
  • Your Kroger store (Lexington, VA)
  • age (not required)
  • RACC Registration No: 94439

Kroger Community Rewards Sign-up Instructions:

  •  Go to: go to https://www.kroger.com/communityrewards.
  •  If you already have an online account set up on the Kroger website, you simply sign-in to your account, register your Kroger Rewards Card number, and designate RACC by name or number as the recipient of Kroger’s donations.
  • Organization Name: Rockbridge Area Conservation Council (RACC)
  • Organization Number: 94439
  •  If you don’t already have an account, you’ll first need to choose “Create Account” at the webpage link above, and complete that page before following the rest of the steps.
  • According to Kroger, individual purchases will begin counting towards your organization within 7-10 days of registering the individual Rewards Cards online.  Then, every time you shop at Kroger and swipe your loyalty card, RACC will automatically earn donations.  If you have questions please visitwww.kroger.com/communityrewards or call Kroger toll-free at 1-800-576-4377 where representatives will be happy to help. 
The Rockbridge Area Conservation Council

RACC is also registered to the Amazon Smile donations program (0.5% of purchases), so those of you who would like to specify RACC as the organization for Amazon’s donations, please click the link above or follow these instructions.

Amazon Smile Sign-up Instructions:

Thank you to everyone who is willing to help direct Kroger and Amazon donations to RACC!